What is Targeting?
After you choose an ad group type, you will need to specify targeting criteria for your ad group. All ads in an ad group share the same unique targeting.
Platform/Device: Platform and device targeting can be helpful if your product or service is more relevant for users with specific platforms or devices. Platform and device targeting enables you to specify the exact devices you want to reach. For example, if you are promoting an Android game app, you would only want to target the Android platform. Where applicable, you can also specify targeting by manufacturer.
Geography/Operators: Customize which countries and operators you want to target. For example, if you want to reach users in Egypt, you can target users of specific operators, such as Mobinil, Etisalat and Vodafone.
Language: Customize which languages you want to target. For example, If you target Arabic Only customers whose device language setting is Arabic will see your ads.